Okay, after listening to about all of the TikTok recruiting buzz, I concept it turned into in the end time to take a deep dive into it. I am now not a TikTok person, so I concept for the purpose of this weblog, I ought to down load the app! Upon login, I became immediately blasted with a video. It took a moment to orient myself as random motion pictures flashed on my display, but soon once I became rapidly navigating around the app. I looked at trending hashtags and films, then , I discovered myself giggling aloud! From guys doing dramatic jumps off of ledges for pizza rolls expecting them at domestic, to a girl recording a video approximately the co-employee you’re aggravated with at some stage in Zoom® meetings, I became without difficulty (and fast) entertained.
I then decided to get serious, and search for Buy tiktok views “profession recommendation”, because that became a current hashtag trending on TikTok (and that might be a piece more applicable for this weblog than a video showing someone running home for pizza rolls.) What I thought could be a chain of greater serious videos, were definitely greater motion pictures that made me snort out loud! I wasn’t awaiting career advice to be both educational and pleasing! Could TikTok certainly be an amazing vicinity for recruiters to dabble into, I concept?
In this blog, we will take a look at what TikTok ought to suggest for recruiters: Is it truely the right platform to be recruiting on? What are the advantages of using it? What kind of videos do you submit on it? What are somethings you want to keep in mind earlier than the use of it? We will look into all of these questions or even explore the rumored new activity provider that TikTok is currently piloting.
First, what is TikTok?
Before downloading the app, I knew what TikTok was, but you never clearly recognise the way it works until you use it first-hand. If you’re very plenty not acquainted with TikTok, it’s miles a social media application that permits you to create quick shape movies. To your films you can upload results, filters, boom velocity, add a history, splice movies together, and greater! If you are viewing videos, you may view with the aid of subject matter, trending hashtags, search for hashtags or topics, or even comply with users. You will locate all forms of videos on the software from dancing motion pictures, to pranks, to a way to movies, to films for just pure comedy. There isn’t one kind of TikTok video out there!
That’s cool, however what is all of the buzz approximately?
In 2020, TikTok became the most downloaded app international, overtaking Facebook, Instagram, and Zoom.(1) The App Annie State of Mobile report suggests TikTok is presently heading in the right direction to hit 1.2 billion energetic customers in 2021. Demographic sensible, seventy eight% of TikTok customers are under 39 with 30% falling between the a while of 20-29 based on a latest document published via Statista.(2) While the age institution is younger, what’s essential to note is that Millennials and Gen Z’s are getting the biggest demographic in the staff as Baby Boomers retire. Millennials have already emerge as the most important organization of specialists inside the U.S. Labor Force, making up 1/3 of personnel.(three)
If one factor is for sure from those stats, TikTok usage is swiftly on the upward thrust, mainly for more youthful generations. Companies want on the way to get in front of the right candidates for opportunities, that is why extra staffing and recruiting companies have flocked to TikTok, where the most important demographic within the workforce is spending their time.
How are corporations using TikTok for recruitment?
Despite what the records show, TikTok can nonetheless seem like an uncommon vicinity to spend time recruiting applicants. How do you technique capability candidates on TikTok? What sort of movies should you post? Below are a few distinctive video ideas that corporations can try and entice expertise:
Promote Jobs Using Hashtags
HBO promoted a process on TikTok using the hashtag #HBOMaxsummerintern and acquired three hundred programs.(four) The garb logo Hollister also experimented with TikTok to recruit job candidates. They created a promo video with singer Montana Tucker to inspire packages for a social media role. Job candidates have been recommended to apply the hashtag #HCoHireMe and put up a video that brings a t-shirt to lifestyles.
While you could now not be a large company like HBO or Hollister, these are accurate examples of a number of the approaches you could use hashtags on TikTok to either complement a video you’re posting approximately a job or inspire others to put up a video the use of your hashtag.
Tips and Career Advice
Companies can also submit films supplying activity search hints and career advice. When I searched for “profession advice” on TikTok, a whole plethora of movies popped up! The ones with the highest perspectives although made the films engaging. They do not always need to be comedic, however you need them to be rapid-paced and captivating. Videos that are 60 seconds or much less are perfect. TikTok videos can simplest be 15 seconds lengthy (when recording on TikTok), however you can string four 15 2d videos together. You could make these videos thrilling by including textual content, filters, and backgrounds. If you are stringing 15 second motion pictures collectively, you may even do not forget the usage of exceptional backgrounds or taking pictures them from exceptional places.
This was an entertaining video I came throughout providing hints on rewriting a retail resume! It’s engaging, comedic, however additionally sincerely informative and gives suitable recommendation on methods to improve a retail resume.
Behind the Scenes/Day in the Life
Another type of video that staffing and recruiting corporations can record are “Behind the Scenes” or “Day in the Life” motion pictures. These may be motion pictures that either characteristic your enterprise or a patron you’re looking to fill a position for. If you want to promote your organisation, you can function recruiters as logo ambassadors discussing how the technique works while candidates paintings with your business enterprise. You can even feature videos discussing the benefits of running together with your business enterprise and how you may assist them.
On the alternative aspect of things, staffing and recruiting agencies can take films for their customers about a process discussing the “day in the life” of that function and “behind the curtain” facts on how it might be like running for that organisation.
Brand Awareness and Challenges
Companies also can put up motion pictures for just natural emblem cognizance! Is there some thing a laugh you’re doing at your company that is extraordinary and could make you stand proud of your competitors? Perhaps it is celebrations you are having at your office that highlights your company subculture. Or maybe there is a venture you’re having at your office that you want to extend to others. Chipotle became one of the first companies to attract talent by way of going viral.(5) The corporation published a video that showed an employee touchdown a lid on a meals field. This brought about a lid-flip challenge that produced over a hundred and ten,000 video submissions. Chipotle recognized TikTok’s effect on brand attention and landed up creating a recruiting method just for TikTok.
TikTok is sincerely a platform that allows you to get innovative. Within your TikTok recruiting strategy, discover methods to comprise motion pictures that units your emblem apart!
What are the benefits of using TikTok?
So a long way, we explored some exclusive video techniques to test with on TikTok, however you may be thinking what are the advantages of the use of TikTok in comparison to different more traditional recruiting strategies. Here are a few advantages:
Seeing and Hearing the Candidate
When you’re surfing via a pile of resumes, you can’t inform the personality of every person. Some may additionally even blur together after some time and it is difficult to inform aside one from the following. TikTok lets in applicants to submit films approximately themselves, which really lets in you to understand the character of each candidate, see the character, and sense their excitement for the placement.
Humanizing Your Company
Besides seeing and listening to the candidate, it also allows businesses to humanize your emblem. Candidates can see recruiters talking to them face to face about the job, which can be greater appealing than if that candidate might simply be on your website reading the job description. It additionally offers applicants the possibility to peer the recruiter they could be operating with before making use of for the process.
Attracting Young Talent
TikTok is likewise a way for staffing and recruiting agencies to attain a younger target audience. If there may be a positive industry that is struggling to attract young expertise, TikTok could be a manner to seize the attention of more youthful generations. As we realize from the start of this article, over 78% of TikTok customers are 39 and beneath, so it may be a candy spot for agencies to find those younger applicants. Contra, a task platform for freelance people, stated that among eighty and 90 percent of its Gen Z users arrived thru its TikTok or Instagram Reels.(four)
TikTok offers paid commercials as properly that permits you to goal content material based on gender, age, place, and interests. This offers you an possibility to reach humans that otherwise wouldn’t have encounter your brand. If your content is relevant and captivating they will come back in your logo and perhaps even observe you!
What have to you consider earlier than the use of TikTok?
As with the whole lot, there are somethings you’ll need to bear in mind earlier than adding TikTok on your recruitment strategy.
Videos Might Not Be Seen
TikTok chooses videos “For You” based totally on videos that you have preferred, shared, re-watched, or commented on. It additionally shows films to human beings based on place, so the usage of area-based hashtags can assist get your movies in the front of human beings primarily based on places you are trying to goal.(6) This is good for the truth that you don’t want TikTok users to follow your business enterprise in an effort to be visible, but, since the content material is so niche and focused it may no longer display up in front of candidates.
Users Don’t Use TikTok Necessarily to Look for Jobs
While a few task seekers would possibly use TikTok for profession recommendation, most customers aren’t the use of TikTok with the intent of finding task opportunities. When a person makes use of LinkedIn® or views a job board, they go there with the intention of looking for job opportunities. Some users may be became off by way of process-oriented content. A survey carried out with the aid of Tallo observed that 63% of surveyed excessive school and college college students stated they might opt for employers to contact them on a expert social media site, inclusive of LinkedIn.(7) Some concept it become awkward to be messaged on TikTok approximately a process opportunity.
On the assessment, human beings have shown interest in content that makes a speciality of profession recommendation. This could be an area for groups to recognition a number of their content material approach on for brand attention, in addition to, posting approximately task possibilities.
Not Everyone is Creative or Videogenic
If you are looking for applicants to publish films for task opportunities, you will want to understand that no longer anyone is “videogenic” or enjoys taking motion pictures of themselves. This may deter notable candidates from making use of due to the fact they do not want to go through the method of making a video. Also, it’s critical to note that now not anyone is right at taking videos or has the innovative skills for it! A qualified candidate may supply off the wrong influence in the event that they publish a bad video due to the fact they are not used to speaking on digital camera.
For a Younger Audience
While one of the blessings is that TikTok ought to help target more youthful skills, you furthermore may need to take into account that a disadvantage is that it is meant for a younger audience. You won’t be capable of use TikTok to recruit for every function, specially if you are seeking to recruit for a extra senior stage function. Some jobs may additionally naturally be a better fit for an older demographic as properly. Before marketing jobs on TikTok, you need to don’t forget, if that opportunity is a good fit for a more youthful target audience, in any other case it may not be well worth some time promoting it on TikTok.
TikTok’s New Job Service
In addition to methods businesses can presently use TikTok for recruitment, sources tell Axios, that TikTok is piloting a brand new tool for companies to recruit applicants on. The software would permit businesses to without problems connect with candidates and applicants can use it to assist them find jobs. The software wouldn’t be incorporated inside the TikTok app, but could as an alternative be a separate website that can be accessed thru TikTok. The service would permit candidates to publish video resumes and provide an elevator pitch, in preference to submitting a traditional paper resume. The carrier is presently being examined via a beta organization.
The idea for the process carrier changed into sparked via the hashtag #careeradvice, which won strong momentum at the beginning of 2021 with more than eighty million perspectives an afternoon through the center of February.(4) TikTok then realized that the platform is not only for enjoyment, however can be used to study something new or gain a brand new skill. Time will inform whether or not the provider could be released, however TikTok interest suggests there might be a call for for a TikTok Job Service, which would provide staffing and recruiting groups even greater motive to apply the app for recruitment.
To use TikTok or no longer to apply TikTok?
So, we come to the million-dollar query. Should TikTok be used for recruiting? The cliffhanger lies with you. As we can see there are both pros and cons of imposing TikTok into your recruiting method. If you want to test with it, I do not see how any harm will be completed, aside from no longer being capable of advantage lower back precious time if it is unsuccessful. Before using it though, remember the gadgets to recollect, and additionally think about the demographic you’re recruiting for. If most of your recruits are over the age of forty, then it may not be the first-class platform to try out, but, if you also recruit more youthful generations, it is able to be some thing to look into.